Sylvia Allen, President, Allen Consulting, Inc.
Sylvia Allen successfully leads one of the country's top marketing organizations in the field of sports and special events. Sylvia has consistently provided award-winning PR campaigns for a diversity of clients including everything from the Iditarod in Alaska to the PNC Bank Arts Center to a diversity of non-profits headquartered in New Jersey. As an internationally recognized author and sponsorship sales expert, her marketing and public relations firm produced more than 100 events and raised more than $1 million worth of sponsorships for clients last year. Allen is co-author of "How to Be Successful in Sponsorship Sales" and author of "A Women's Guide to Sales Success" as well as numerous articles on sponsorship sales and marketing. Her well-known commentary, "The 12 Steps to Sponsorship Success" has just been released on DVD. Silvia is a Contributing Writer for: Event Management News, Brandweek, Sponsorship Opportunities Newsletter, Fund Raising Management, Sales and Marketing Strategies News, Main Street News, Sport Travel, and the Radio Advertising Bureau Newsletter, among others. Sylvia earned a BA, from the University of Minnesota (Speech/Theatre Arts), and an MA from Empire State College (Culture and Policy, Cum Laude ) She is Co-Founder, Women in Sports and Events (WISE), and a past Board member of Stageplays Theatre Company.